Do your research! The
internet has a wealth of free information about what’s
popular right now. Make sure to check iTunes’ top 100 and
“what’s hot” apps to see what apps people are currently
buying. Remember to choose wisely – if there hundreds of
very similar apps how will yours stand out? Find a niche or
an up going trend.
Consider the work involved
Work smarter, not harder.
You could run with an idea that will appeal to your
customers but takes a huge amount of effort to complete, or
you could put into the research to find an idea with an
equally big market that’s much easier to execute. Why invest
the time and effort into something as time consuming as a 3d
racing game when you’re trespassing into the domain of big
Check someone hasn’t
already had your big idea
It’s all too easy to dream
up a pet project that seems perfect only to find out too
late that it’s already been done – if you come up with
something, google it! Five minutes spent searching on the
internet could save you plenty of time and heartache later.
Pick a good name
A bad or awkward name will
deter potential customers. Before you settle on a name, why
not ask friends and family what they think of it? They might
be able to point out problems with it you haven’t spotted.
Get the customer on
the hook quickly
It’s paramount to give a
good first impression to visitors to your iTunes page or
website. If the first impression is anything short of
perfect, especially with the name, icon or screenshots, it’s
unlikely that you will make the sale. You need to win the
trust of a potential customer to turn them into a customer.
Go easy on yourself
No matter how great a
programmer you are, there’s no need to exert yourself more
than is necessary get the code right. More effort means more
time which devalues your labour. If you use a framework, it
will help you get a better app quicker. Efficiency is the
name of the gameFree Articles, make sure you make things as
easy as possible even if it feels like cheating.
Keep it simple
Do your users want an app
that offers every feature under the sun but is clunky and
awkward or do they want an app that does what they want
reliably with minimum fuss?
Have a plan
Be savvy and think ahead –
make sure your expenditure on your project matches the
profits you expect. Advertising is not a dead cert to recoup
lost money as it has a good chance of turning away
Beware apps hitting
the end of their lifecycle
When apps are going out of
fashion they often show a slight uptick in their sale
performance. Don’t be fooled into thinking this is the
beginning of a second boom!
Be a nuisance
Shout from the rooftops
about your app! You may not have a marketing department on
your side but tell everyone you know about the upcoming
release of your product. It may just be the little sales
boost that helps it become something big.